You know your writing heroes? Would you be shocked to learn that their writing is no better than yours?

Sure, the end product is better, but the first draft is just as clumsy, flabby, and downright difficult to read as any of your own writing efforts.

What popular bloggers know that many people don’t know (or don’t want to believe) is that a post isn’t finished simply because they’ve said everything they want to say. In many ways that’s just the beginning.

Think of your draft as a rough diamond. Value is hidden inside it and you need an expert gem cutter to reveal its beauty and clarity.

Which is why many top bloggers hire a professional editor to transform their rough diamonds into gleaming jewels. That’s right – someone else is helping them.

Somewhat unfair, right?

No wonder their writing seems so much better than yours. And even those bloggers who don’t use an editor have simply learned how to edit their own posts like a pro.

Fortunately, editing isn’t rocket science. If you have someone to show how.

Credit: Smart bloggers